Brand hashtags: #Etam, #EtamClub, #feelfree.

Assignment of #OkEtam rights

By replying via#OkEtam you acknowledge that you have read and accepted the terms of the following assignment of rights:

You grant the Brand and its "Etam" brands free, non-exclusive and worldwide the right to represent, reproduce, adapt and, more generally, to broadcast and use your video(s), photo(s) and / or other content posted on Instagram, Facebook, Twitter or Google+, as well as your social network name, profile photo, captions and location information that you may have included in your content ("User Content"), tagged by yourself using one of the above hashtags in all media including but not limited to, their webpages and social media pages, newsletters, e-commerce sites, third-party sites, printers and stores, for internal and external advertising and communication purposes.

This assignment of intellectual property rights over User Content is granted for the entire duration of the intellectual, literary and artistic and / or industrial property rights protecting User Content, and in particular copyright, as defined by French legislation and foreign and international agreements.


You grant the Brand the right to use your username, real name, image, appearance or any other identifying information in connection with any use of your User Content. This right to use the personality rights is granted for a period of five (5) years for the same media as those detailed in the above provision.

The Brand may, if it so wishes, use, display, reproduce, distribute, transmit, associate with other elements, modify and/or edit the User Content, subject to respect for the spirit of the User Content, without further obligation to you.

You confirm and acknowledge that: (i) you are the owner of all rights associated with the User Content and/or any person who has any intellectual property or personality rights over the User Content has authorized you to grant the rights covered by this Agreement; (ii) the use by the Brand of your User Content will not violate any law or any rights of third parties. The Brand is entitled to disclose your identity to any third party claiming that the User Content infringes its rights; and (iii) you own the image rights of the persons appearing in the photos. The publication of photos and videos showing minors implies that you have obtained the consent of their legal representatives beforehand.

You shall expressly refrain from publishing or sharing any User Content that borrows or uses any item protected by intellectual or industrial property rights (including a trademark) belonging to any third party.

No visual element that may constitute an invasion of privacy or an infringement of the personal image rights of any third party may feature in the User Content. The User Content shall not feature any element that may be considered defamatory, insulting, pornographic, racist, xenophobic, shocking, in breach of the law or offensive to public decency, or any element that may denigrate or in any way whatsoever damage the image, private life, honor, reputation and/or the consideration of any natural person or legal entity. No cigarettes, alcoholic beverages, or other prohibited products should be visible. Any User Content that evokes a dangerous situation for you yourself or any other person will be systematically refused.

Should your message contain any kind of a commitment to or a testimony in favor of products and services, you further acknowledge that it represents a true and sincere expression of your honest belief, based on your use of the Brand's products, and that you have declared any free or incentive product receipts in exchange for your assignment.


You acknowledge and agree that the User Content may be shared on the Brand website and will not be liable for any claim or action taken in this regard


You authorize the Brand to collect all personal information you provide and to use and disclose such personal information in connection with the use of your User Content, as described above. Your personal information may be transferred or made accessible within or outside the EEA and may be shared with affiliates and other trusted third parties working on behalf of the Brand. By posting User Content via a hashtag or otherwise providing personal information to the Brand, you authorize such collection, use, disclosure, transfer and processing of your information in accordance with the terms of these assignment rights, the Brand's privacy policy and data protection laws and regulations.

You acknowledge that the Brand, or any other person acting on behalf of the Brand, will not be liable for any claim or demand relating to the use of your User Content.

You acknowledge that the Brand will not pay you for the use of your User Content and/or any intellectual property rights therein. You therefore expressly waive any claim to any remuneration, claim, or financial contribution arising from the User Content, including in any form not anticipated or foreseeable at the date of publication.

You acknowledge that the Brand may refuse to use or remove your User Content for any reason. You acknowledge and agree that modifications and/or adaptations may be made to your User Content, and will remain the property of the Brand.

If you change your mind about sharing your User Content, or if you do not want the Brand to contact you again about your User Content, please unsubscribe by contacting AdAlong via


The terms of this assignment of rights may be updated by the Brand from time to time: please check them each time the Brand uses your content, before granting authorization.