Bras

Bras

From embroidered floral lingerie to romantic balconette bras and silk bralettes, our curated collection blends Parisian elegance with everyday confidence. Say bonjour to lingerie that lifts, supports, and empowers—just like the French do.

850 Products
850 products found for
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  • MASCARADE Balconette bra in tulle and satin
    $ 69.95
    See more
    4.8
    (412 Reviews)
    Balconette bra in tulle and satin;${refinementColor}
    Balconette bra in tulle and satin;${refinementColor}
    Balconette bra in tulle and satin;${refinementColor}
    Balconette bra in tulle and satin;${refinementColor}
    Balconette bra in tulle and satin;${refinementColor}
    Balconette bra in tulle and satin;${refinementColor}

    Best Seller

    New

    Add to bag
    30B
    32B
    34B
    36B
    38B
    30C
    32C
    34C
    36C
    38C
    40C
    30D
    32D
    34D
    36D
    38D
    30DD
    32DD
    34DD
    36DD
    38DD
    + sizes
  • POESIE Bra No. 9 - The Embroidered Balconette
    $ 69.95
    BOGO 50% Off
    See more
    4.3
    (3 Reviews)
    Bra No. 9 - The Embroidered Balconette;${refinementColor}
    Bra No. 9 - The Embroidered Balconette;${refinementColor}
    Bra No. 9 - The Embroidered Balconette;${refinementColor}
    Bra No. 9 - The Embroidered Balconette;${refinementColor}
    Bra No. 9 - The Embroidered Balconette;${refinementColor}
    Bra No. 9 - The Embroidered Balconette;${refinementColor}

    Best Seller

    Add to bag
    32B
    34B
    36B
    32C
    34C
    36C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    + sizes
  • POESIE Bra No. 9 - The Balconette with Embroidery
    $ 69.95
    BOGO 50% Off
    See more
    5.0
    (1 Reviews)
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Add to bag
    32B
    34B
    36B
    32C
    34C
    36C
    34D
    36D
    38D
    34DD
    36DD
    38DD
    + sizes
  • CHUCHOTEE Bra No. 2 - The Satin Plunge Push-Up Bra
    $ 69.95
    BOGO 50% Off
    See more
    5.0
    (4 Reviews)
    Bra No. 2 - The Satin Plunge Push-Up Bra;${refinementColor}
    Bra No. 2 - The Satin Plunge Push-Up Bra;${refinementColor}
    Bra No. 2 - The Satin Plunge Push-Up Bra;${refinementColor}
    Bra No. 2 - The Satin Plunge Push-Up Bra;${refinementColor}
    Bra No. 2 - The Satin Plunge Push-Up Bra;${refinementColor}
    Bra No. 2 - The Satin Plunge Push-Up Bra;${refinementColor}
    Add to bag
    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    + sizes
  • DALHIA Bra No. 2 - The Plunge Push-Up with Embroidery
    $ 69.95
    BOGO 50% Off
    See more
    4.9
    (13 Reviews)
    Bra No. 2 - The Plunge Push-Up with Embroidery;${refinementColor}
    Bra No. 2 - The Plunge Push-Up with Embroidery;${refinementColor}
    Bra No. 2 - The Plunge Push-Up with Embroidery;${refinementColor}
    Bra No. 2 - The Plunge Push-Up with Embroidery;${refinementColor}
    Bra No. 2 - The Plunge Push-Up with Embroidery;${refinementColor}
    Bra No. 2 - The Plunge Push-Up with Embroidery;${refinementColor}
    Add to bag
    32A
    34A
    36A
    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    + sizes
  • picture
  • HERITAGE Lace Bustier Bra
    $ 69.95
    BOGO 50% Off
    See more
    4.3
    (8 Reviews)
    Lace Bustier Bra;${refinementColor}
    Lace Bustier Bra;${refinementColor}
    Lace Bustier Bra;${refinementColor}
    Lace Bustier Bra;${refinementColor}
    Lace Bustier Bra;${refinementColor}
    Lace Bustier Bra;${refinementColor}
    Lace Bustier Bra;${refinementColor}
    Lace Bustier Bra;${refinementColor}
    Lace Bustier Bra;${refinementColor}
    Add to bag
    32B
    34B
    36B
    32C
    34C
    36C
    32D
    34D
    36D
    38D
    + sizes
  • HERITAGE Bustier Bra with Embroidery
    $ 69.95
    BOGO 50% Off
    See more
    5.0
    (3 Reviews)
    Bustier Bra with Embroidery;${refinementColor}
    Bustier Bra with Embroidery;${refinementColor}
    Bustier Bra with Embroidery;${refinementColor}
    Bustier Bra with Embroidery;${refinementColor}
    Bustier Bra with Embroidery;${refinementColor}
    Bustier Bra with Embroidery;${refinementColor}
    Bustier Bra with Embroidery;${refinementColor}
    Add to bag
    32B
    34B
    36B
    32C
    34C
    36C
    32D
    34D
    36D
    38D
    + sizes
  • HERITAGE Bustier Bra with Embroidery
    $ 69.95
    BOGO 50% Off
    See more
    Bustier Bra with Embroidery;${refinementColor}
    Bustier Bra with Embroidery;${refinementColor}
    Bustier Bra with Embroidery;${refinementColor}
    Bustier Bra with Embroidery;${refinementColor}
    Bustier Bra with Embroidery;${refinementColor}
    Bustier Bra with Embroidery;${refinementColor}
    Bustier Bra with Embroidery;${refinementColor}
    Add to bag
    32B
    34B
    36B
    32C
    34C
    36C
    32D
    34D
    36D
    38D
    + sizes
  • CHUCHOTEE Unlined Satin Bra
    $ 69.95
    BOGO 50% Off
    See more
    Unlined Satin Bra;${refinementColor}
    Unlined Satin Bra;${refinementColor}
    Unlined Satin Bra;${refinementColor}
    Unlined Satin Bra;${refinementColor}
    Unlined Satin Bra;${refinementColor}
    Unlined Satin Bra;${refinementColor}
    Unlined Satin Bra;${refinementColor}
    Add to bag
    32B
    34B
    36B
    32C
    34C
    36C
    32D
    34D
    36D
    38D
    + sizes
  • CHUCHOTEE Bra No. 2 - The Satin Plunge Push-Up Bra
    $ 69.95
    BOGO 50% Off
    See more
    5.0
    (1 Reviews)
    Bra No. 2 - The Satin Plunge Push-Up Bra;${refinementColor}
    Bra No. 2 - The Satin Plunge Push-Up Bra;${refinementColor}
    Bra No. 2 - The Satin Plunge Push-Up Bra;${refinementColor}
    Bra No. 2 - The Satin Plunge Push-Up Bra;${refinementColor}
    Bra No. 2 - The Satin Plunge Push-Up Bra;${refinementColor}
    Bra No. 2 - The Satin Plunge Push-Up Bra;${refinementColor}
    Add to bag
    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    + sizes
  • SLEEPOVER Cotton Pointelle Bralette with Motifs
    $ 44.95
    BOGO 50% Off
    See more
    4.0
    (3 Reviews)
    Cotton Pointelle Bralette with Motifs;${refinementColor}
    Cotton Pointelle Bralette with Motifs;${refinementColor}
    Cotton Pointelle Bralette with Motifs;${refinementColor}
    Cotton Pointelle Bralette with Motifs;${refinementColor}
    Cotton Pointelle Bralette with Motifs;${refinementColor}
    Cotton Pointelle Bralette with Motifs;${refinementColor}
    Add to bag
    XS
    S
    M
    L
    + sizes
  • PETUNIA Embroidered Bra
    $ 69.95
    See more
    4.7
    (31 Reviews)
    Embroidered Bra;${refinementColor}
    Embroidered Bra;${refinementColor}
    Embroidered Bra;${refinementColor}
    Embroidered Bra;${refinementColor}
    Embroidered Bra;${refinementColor}
    Embroidered Bra;${refinementColor}
    Embroidered Bra;${refinementColor}
    Add to bag
    32B
    34B
    36B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    40DD
    + sizes
  • POESIE Bra No. 9 - The Balconette with Embroidery
    $ 69.95
    BOGO 50% Off
    See more
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Add to bag
    32B
    34B
    36B
    32C
    34C
    36C
    34D
    36D
    38D
    34DD
    36DD
    38DD
    + sizes
  • HERITAGE Bustier Bra with Embroidery
    $ 69.95
    BOGO 50% Off
    See more
    5.0
    (1 Reviews)
    Bustier Bra with Embroidery;${refinementColor}
    Bustier Bra with Embroidery;${refinementColor}
    Bustier Bra with Embroidery;${refinementColor}
    Bustier Bra with Embroidery;${refinementColor}
    Bustier Bra with Embroidery;${refinementColor}
    Bustier Bra with Embroidery;${refinementColor}
    Bustier Bra with Embroidery;${refinementColor}
    Bustier Bra with Embroidery;${refinementColor}
    Bustier Bra with Embroidery;${refinementColor}
    Add to bag
    32B
    34B
    36B
    32C
    34C
    36C
    32D
    34D
    36D
    38D
    + sizes
  • POESIE Bra No. 9 - The Balconette with Embroidery
    $ 69.95
    BOGO 50% Off
    See more
    4.0
    (1 Reviews)
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Add to bag
    32B
    34B
    36B
    32C
    34C
    36C
    34D
    36D
    38D
    34DD
    36DD
    38DD
    + sizes
  • COTON 360 Strapless Wireless Bra in Stretch Organic Cotton
    $ 34.95
    BOGO 50% Off
    See more
    4.6
    (97 Reviews)
    Strapless Wireless Bra in Stretch Organic Cotton;${refinementColor}
    Strapless Wireless Bra in Stretch Organic Cotton;${refinementColor}
    Strapless Wireless Bra in Stretch Organic Cotton;${refinementColor}
    Strapless Wireless Bra in Stretch Organic Cotton;${refinementColor}
    Strapless Wireless Bra in Stretch Organic Cotton;${refinementColor}

    Best Seller

    Invisible

    Add to bag
    XS
    S
    M
    L
    XL
    + sizes
  • BELOVED Lace Bra
    $ 69.95
    See more
    4.9
    (57 Reviews)
    Lace Bra;${refinementColor}
    Lace Bra;${refinementColor}
    Lace Bra;${refinementColor}
    Lace Bra;${refinementColor}
    Lace Bra;${refinementColor}
    Lace Bra;${refinementColor}
    Lace Bra;${refinementColor}
    Lace Bra;${refinementColor}
    Add to bag
    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    40DD
    + sizes
  • POESIE Bra No. 9 - The Balconette with Embroidery
    $ 69.95
    BOGO 50% Off
    See more
    3.0
    (1 Reviews)
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Bra No. 9 - The Balconette with Embroidery;${refinementColor}
    Add to bag
    32B
    34B
    36B
    32C
    34C
    36C
    34D
    36D
    38D
    34DD
    36DD
    38DD
    + sizes
  • WILD NIGHT Triangle Bra in Guipure
    $ 69.95
    BOGO 50% Off
    See more
    4.7
    (3 Reviews)
    Triangle Bra in Guipure;${refinementColor}
    Triangle Bra in Guipure;${refinementColor}
    Triangle Bra in Guipure;${refinementColor}
    Triangle Bra in Guipure;${refinementColor}
    Triangle Bra in Guipure;${refinementColor}
    Triangle Bra in Guipure;${refinementColor}
    Add to bag
    S
    M
    L
    + sizes
  • DALHIA Bra N.2 - The Plunge Push-up
    $ 69.95
    BOGO 50% Off
    See more
    4.9
    (9 Reviews)
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Add to bag
    32A
    34A
    36A
    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    + sizes
  • JETAM Lace Bra
    $ 69.95
    See more
    4.8
    (6 Reviews)
    Lace Bra;${refinementColor}
    Lace Bra;${refinementColor}
    Lace Bra;${refinementColor}
    Lace Bra;${refinementColor}
    Lace Bra;${refinementColor}
    Lace Bra;${refinementColor}
    Lace Bra;${refinementColor}
    Add to bag
    32B
    34B
    36B
    32C
    34C
    36C
    32D
    34D
    36D
    + sizes
  • ENVOLEE Bra N.9 - Balconette in Floral Embroidery
    $ 69.95
    BOGO 50% Off
    See more
    4.7
    (11 Reviews)
    Bra N.9 - Balconette in Floral Embroidery;${refinementColor}
    Bra N.9 - Balconette in Floral Embroidery;${refinementColor}
    Bra N.9 - Balconette in Floral Embroidery;${refinementColor}
    Bra N.9 - Balconette in Floral Embroidery;${refinementColor}
    Bra N.9 - Balconette in Floral Embroidery;${refinementColor}
    Bra N.9 - Balconette in Floral Embroidery;${refinementColor}
    Bra N.9 - Balconette in Floral Embroidery;${refinementColor}
    Add to bag
    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    40DD
    + sizes
  • OASIS Lace Triangle Bra
    $ 69.95
    BOGO 50% Off
    See more
    3.7
    (6 Reviews)
    Lace Triangle Bra;${refinementColor}
    Lace Triangle Bra;${refinementColor}
    Lace Triangle Bra;${refinementColor}
    Lace Triangle Bra;${refinementColor}
    Lace Triangle Bra;${refinementColor}
    Lace Triangle Bra;${refinementColor}
    Add to bag
    S
    M
    L
    + sizes
  • MALICE Triangle Lace Bra
    $ 34.95
    BOGO 50% Off
    See more
    4.8
    (4 Reviews)
    Triangle Lace Bra;${refinementColor}
    Triangle Lace Bra;${refinementColor}
    Triangle Lace Bra;${refinementColor}
    Triangle Lace Bra;${refinementColor}
    Triangle Lace Bra;${refinementColor}
    Triangle Lace Bra;${refinementColor}
    Add to bag
    S
    M
    L
    + sizes
  • POESIE Embroidered Bustier
    $ 72.95
    BOGO 50% Off
    See more
    Embroidered Bustier;${refinementColor}
    Embroidered Bustier;${refinementColor}
    Embroidered Bustier;${refinementColor}
    Embroidered Bustier;${refinementColor}
    Embroidered Bustier;${refinementColor}
    Embroidered Bustier;${refinementColor}
    Add to bag
    32B
    34B
    36B
    32C
    34C
    36C
    34D
    36D
    38D
    34DD
    36DD
    38DD
    + sizes
  • HERITAGE Bra No. 7 - The Contour Bra with Embroidery
    $ 69.95
    BOGO 50% Off
    See more
    5.0
    (2 Reviews)
    Bra No. 7 - The Contour Bra with Embroidery;${refinementColor}
    Bra No. 7 - The Contour Bra with Embroidery;${refinementColor}
    Bra No. 7 - The Contour Bra with Embroidery;${refinementColor}
    Bra No. 7 - The Contour Bra with Embroidery;${refinementColor}
    Bra No. 7 - The Contour Bra with Embroidery;${refinementColor}
    Bra No. 7 - The Contour Bra with Embroidery;${refinementColor}
    Add to bag
    32B
    34B
    36B
    32C
    34C
    36C
    34D
    36D
    38D
    34DD
    36DD
    38DD
    + sizes
  • PRELUDE Balconette Bra in Embroidery
    $ 69.95
    BOGO 50% Off
    See more
    4.8
    (319 Reviews)
    Balconette Bra in Embroidery;${refinementColor}
    Balconette Bra in Embroidery;${refinementColor}
    Balconette Bra in Embroidery;${refinementColor}
    Balconette Bra in Embroidery;${refinementColor}
    Balconette Bra in Embroidery;${refinementColor}

    New

    Add to bag
    32B
    34B
    36B
    38B
    40B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    40DD
    + sizes
  • ENVOLEE Bra No. 9 - The Balconette
    $ 69.95
    See more
    4.6
    (52 Reviews)
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Add to bag
    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    40DD
    + sizes
  • SLEEPOVER Cotton Pointelle Bralette with Motifs
    $ 44.95
    See more
    4.3
    (4 Reviews)
    Cotton Pointelle Bralette with Motifs;${refinementColor}
    Cotton Pointelle Bralette with Motifs;${refinementColor}
    Cotton Pointelle Bralette with Motifs;${refinementColor}
    Cotton Pointelle Bralette with Motifs;${refinementColor}
    Cotton Pointelle Bralette with Motifs;${refinementColor}
    Cotton Pointelle Bralette with Motifs;${refinementColor}
    Add to bag
    XS
    S
    M
    L
    + sizes
  • PURE SOFT Bralette in Microfiber
    $ 44.95
    BOGO 50% Off
    See more
    5.0
    (2 Reviews)
    Bralette in Microfiber;${refinementColor}
    Bralette in Microfiber;${refinementColor}
    Bralette in Microfiber;${refinementColor}
    Bralette in Microfiber;${refinementColor}
    Bralette in Microfiber;${refinementColor}
    Bralette in Microfiber;${refinementColor}

    Invisible

    Add to bag
    XS
    S
    M
    L
    XL
    + sizes
Discover more

Bras

Our Chic & Elegant Bras

Need a new bra? We help you choose based on your cup size and current trends. Triangle, strapless, push-up, balconette, wireless... there is something for every taste. Discover our collection featuring wireless bras for all sizes. Because you shouldn't have to choose between comfort and elegance, we offer both.

Which bra to choose for my cup size?

To feel at ease, it is essential to choose a model adapted to your body type. Here are a few tips to find your ideal bra:

  • Small busts (cups A and B) : No need for underwiring or specific support. Straps can be thin. For extra volume, you can opt for a women's push-up bra. Small chests can also turn to triangle shapes, strapless bands, or bralettes for even more comfort.

  • Medium busts (cup C) : Anything goes! For example, you might fall for a demi-cup (corbeille) bra that beautifully highlights the natural curve of your breasts.

  • Fuller busts (cup D and up): You need impeccable hold to feel comfortable. Prefer models with wide straps. Contrary to popular belief, you can choose a wireless bra, provided it offers sufficient support.

What types of bras are available in the catalog?

Etam offers a wide range of women's bras. You will find glamorous models (demi-cup, push-up, strapless...) that highlight your chest regardless of size, featuring beautiful transparency and layered materials.

If you prioritize comfort, you will also find happiness among our range of bralettes and wireless bras.

What are the current bra trends?

Currently, we particularly love bronze, gold, and copper tones that give our lingerie a festive feel. You can find, for instance, a beautiful shimmering lace bra model on our site and in-store. We also love small details that make a difference: lacing, cross-back straps, and lace. Regarding shapes, work-from-home has made comfort a priority for all. Triangles, wireless models, and bralettes are leading the pack, but feminine details like lace and push-ups remain staples in the catalog. Note, however, that the most comfortable ranges have gained a "sexy attitude." Don't hesitate to browse Etam's proposals.