Bras

Bras

From embroidered floral lingerie to romantic balconette bras and silk bralettes, our curated collection blends Parisian elegance with everyday confidence. Say bonjour to lingerie that lifts, supports, and empowers—just like the French do.

776 Products
776 products found for
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  • INFUSION Bra No. 9 - The Balconette
    $ 69.95
    BOGO 50% Off
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Add to bag
    32B
    34B
    36B
    38B
    32C
    34C
    36C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    + sizes
  • FLOWERS Bra No. 9 - The Balconette
    $ 41.99 $ 69.95
    See more
    4.5
    (8 Reviews)
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}

    Best Seller

    Add to bag
    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    + sizes

    -40%

  • MASCARADE Push-up balconette bra in satin and eyelash lace
    $ 41.99 $ 69.95
    See more
    4.7
    (79 Reviews)
    Push-up balconette bra in satin and eyelash lace;${refinementColor}
    Push-up balconette bra in satin and eyelash lace;${refinementColor}
    Push-up balconette bra in satin and eyelash lace;${refinementColor}
    Push-up balconette bra in satin and eyelash lace;${refinementColor}
    Push-up balconette bra in satin and eyelash lace;${refinementColor}
    Push-up balconette bra in satin and eyelash lace;${refinementColor}

    Best Seller

    Add to bag
    32A
    34A
    36A
    32B
    34B
    36B
    32C
    34C
    36C
    + sizes

    -40%

  • AMANDE Optimal comfort cotton bralette
    $ 34.95
    BOGO 50% Off
    See more
    4.6
    (835 Reviews)
    Optimal comfort cotton bralette;${refinementColor}
    Optimal comfort cotton bralette;${refinementColor}
    Optimal comfort cotton bralette;${refinementColor}
    Optimal comfort cotton bralette;${refinementColor}
    Optimal comfort cotton bralette;${refinementColor}
    Optimal comfort cotton bralette;${refinementColor}
    Optimal comfort cotton bralette;${refinementColor}

    Best Seller

    Invisible

    Add to bag
    XS
    S
    M
    L
    XL
    + sizes
  • PURE INVISIBLE Bra No. 4 - The Lightly Lined Demi Bra
    $ 54.95
    BOGO 50% Off
    See more
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}

    Invisible

    Add to bag
    32A
    34A
    36A
    32B
    34B
    36B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    40D
    32DD
    34DD
    36DD
    38DD
    40DD
    + sizes
  • picture
  • MASCARADE Lace Balconette Bra
    $ 69.95
    BOGO 50% Off
    Lace Balconette Bra;${refinementColor}
    Lace Balconette Bra;${refinementColor}
    Lace Balconette Bra;${refinementColor}
    Lace Balconette Bra;${refinementColor}
    Lace Balconette Bra;${refinementColor}
    Lace Balconette Bra;${refinementColor}
    Add to bag
    32B
    34B
    36B
    32C
    34C
    36C
    38C
    40C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    + sizes
  • MASCARADE Lace and satin push-up balconette bra
    $ 69.95
    BOGO 50% Off
    See more
    4.7
    (90 Reviews)
    Lace and satin push-up balconette bra;${refinementColor}
    Lace and satin push-up balconette bra;${refinementColor}
    Lace and satin push-up balconette bra;${refinementColor}
    Lace and satin push-up balconette bra;${refinementColor}
    Lace and satin push-up balconette bra;${refinementColor}
    Lace and satin push-up balconette bra;${refinementColor}

    Best Seller

    Add to bag
    32A
    34A
    36A
    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    + sizes
  • MASCARADE Push-up Balconette Bra in Lace and Satin
    $ 69.95
    BOGO 50% Off
    See more
    4.5
    (2 Reviews)
    Push-up Balconette Bra in Lace and Satin;${refinementColor}
    Push-up Balconette Bra in Lace and Satin;${refinementColor}
    Push-up Balconette Bra in Lace and Satin;${refinementColor}
    Push-up Balconette Bra in Lace and Satin;${refinementColor}
    Push-up Balconette Bra in Lace and Satin;${refinementColor}
    Push-up Balconette Bra in Lace and Satin;${refinementColor}
    Add to bag
    32A
    34A
    36A
    32B
    34B
    36B
    32C
    34C
    36C
    + sizes
  • OASIS Bra No. 4 - The Lightly Lined Demi Bra
    $ 69.95
    BOGO 50% Off
    4.7
    (3 Reviews)
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}
    Add to bag
    32B
    34B
    36B
    32C
    34C
    36C
    32D
    34D
    36D
    38D
    + sizes
  • PURE FIT Microfiber Bandeau Bra
    $ 44.95
    BOGO 50% Off
    Microfiber Bandeau Bra;${refinementColor}
    Microfiber Bandeau Bra;${refinementColor}
    Microfiber Bandeau Bra;${refinementColor}
    Microfiber Bandeau Bra;${refinementColor}
    Microfiber Bandeau Bra;${refinementColor}

    Invisible

    Add to bag
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    + sizes
  • COTON 360 Reversible bralette in stretch organic cotton
    $ 34.95
    BOGO 50% Off
    See more
    4.5
    (15 Reviews)
    Reversible bralette in stretch organic cotton;${refinementColor}
    Reversible bralette in stretch organic cotton;${refinementColor}
    Reversible bralette in stretch organic cotton;${refinementColor}
    Reversible bralette in stretch organic cotton;${refinementColor}
    Reversible bralette in stretch organic cotton;${refinementColor}

    Invisible

    Add to bag
    XS
    S
    M
    L
    XL
    + sizes
  • PURE GLOW Bra No. 4 - The Lightly Lined Demi Bra
    $ 59.95
    BOGO 50% Off
    See more
    4.7
    (40 Reviews)
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}

    Invisible

    Add to bag
    32A
    34A
    36A
    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    + sizes
  • picture
  • ETREINTE Bra No. 9 - The Balconette
    $ 32.99 $ 69.95
    See more
    4.7
    (42 Reviews)
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Add to bag
    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    40DD
    + sizes

    -53%

  • PURE INVISIBLE Bra No. 4 - The Lightly Lined Demi Bra
    $ 54.95
    BOGO 50% Off
    See more
    3.0
    (1 Reviews)
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}
    Bra No. 4 - The Lightly Lined Demi Bra;${refinementColor}

    Best Seller

    Invisible

    Add to bag
    32A
    34A
    36A
    32B
    34B
    36B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    40D
    32DD
    34DD
    36DD
    38DD
    40DD
    + sizes
  • AURA Bra No. 7 - The Unlined Lace Contour Bra
    $ 22.99 $ 44.95
    See more
    4.6
    (126 Reviews)
    Bra No. 7 - The Unlined Lace Contour Bra;${refinementColor}
    Bra No. 7 - The Unlined Lace Contour Bra;${refinementColor}
    Bra No. 7 - The Unlined Lace Contour Bra;${refinementColor}
    Bra No. 7 - The Unlined Lace Contour Bra;${refinementColor}
    Bra No. 7 - The Unlined Lace Contour Bra;${refinementColor}
    Bra No. 7 - The Unlined Lace Contour Bra;${refinementColor}
    Bra No. 7 - The Unlined Lace Contour Bra;${refinementColor}

    Best Seller

    Add to bag
    32B
    34B
    36B
    32C
    34C
    36C
    34D
    36D
    38D
    34DD
    36DD
    38DD
    + sizes

    -49%

  • PURE MESH Bra No. 2 - The Plunge Push-up Bra
    $ 17.99 $ 44.95
    See more
    4.5
    (24 Reviews)
    Bra No. 2 - The Plunge Push-up Bra;${refinementColor}
    Bra No. 2 - The Plunge Push-up Bra;${refinementColor}
    Bra No. 2 - The Plunge Push-up Bra;${refinementColor}
    Bra No. 2 - The Plunge Push-up Bra;${refinementColor}
    Bra No. 2 - The Plunge Push-up Bra;${refinementColor}
    Bra No. 2 - The Plunge Push-up Bra;${refinementColor}
    Bra No. 2 - The Plunge Push-up Bra;${refinementColor}

    Best Seller

    Invisible

    Add to bag
    32B
    34B
    36B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    40D
    + sizes

    -60%

  • COTON 360 Wireless Strapless Bra in Stretchy Organic Cotton
    $ 34.95
    BOGO 50% Off
    See more
    4.6
    (187 Reviews)
    Wireless Strapless Bra in Stretchy Organic Cotton;${refinementColor}
    Wireless Strapless Bra in Stretchy Organic Cotton;${refinementColor}
    Wireless Strapless Bra in Stretchy Organic Cotton;${refinementColor}
    Wireless Strapless Bra in Stretchy Organic Cotton;${refinementColor}
    Wireless Strapless Bra in Stretchy Organic Cotton;${refinementColor}

    Invisible

    Add to bag
    XS
    S
    M
    L
    XL
    + sizes
  • BENICIO DAY Triangle Cotton Striped Bra
    $ 34.95
    BOGO 50% Off
    Triangle Cotton Striped Bra;${refinementColor}
    Triangle Cotton Striped Bra;${refinementColor}
    Triangle Cotton Striped Bra;${refinementColor}
    Triangle Cotton Striped Bra;${refinementColor}
    Triangle Cotton Striped Bra;${refinementColor}
    Triangle Cotton Striped Bra;${refinementColor}
    Triangle Cotton Striped Bra;${refinementColor}
    Triangle Cotton Striped Bra;${refinementColor}
    Triangle Cotton Striped Bra;${refinementColor}
    Add to bag
    XS
    S
    M
    L
    + sizes
  • JANE Bra No. 9 - The Balconette
    $ 69.95
    BOGO 50% Off
    See more
    4.9
    (18 Reviews)
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Add to bag
    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    + sizes
  • ENVOLEE Bra No.9 - Balconette in Floral Embroidery
    $ 34.99 $ 69.95
    See more
    4.7
    (73 Reviews)
    Bra No.9 - Balconette in Floral Embroidery;${refinementColor}
    Bra No.9 - Balconette in Floral Embroidery;${refinementColor}
    Bra No.9 - Balconette in Floral Embroidery;${refinementColor}
    Bra No.9 - Balconette in Floral Embroidery;${refinementColor}
    Bra No.9 - Balconette in Floral Embroidery;${refinementColor}
    Bra No.9 - Balconette in Floral Embroidery;${refinementColor}
    Bra No.9 - Balconette in Floral Embroidery;${refinementColor}
    Add to bag
    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    40DD
    + sizes

    -50%

  • FLOWERS Bra No. 9 - The Balconette
    $ 41.99 $ 69.95
    See more
    4.8
    (10 Reviews)
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Add to bag
    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    + sizes

    -40%

  • HAPPILY Triangle Wireless Bra, Removable Pads in Organic Cotton
    $ 34.95
    BOGO 50% Off
    See more
    4.6
    (737 Reviews)
    Triangle Wireless Bra, Removable Pads in Organic Cotton;${refinementColor}
    Triangle Wireless Bra, Removable Pads in Organic Cotton;${refinementColor}
    Triangle Wireless Bra, Removable Pads in Organic Cotton;${refinementColor}
    Triangle Wireless Bra, Removable Pads in Organic Cotton;${refinementColor}
    Triangle Wireless Bra, Removable Pads in Organic Cotton;${refinementColor}
    Triangle Wireless Bra, Removable Pads in Organic Cotton;${refinementColor}

    Best Seller

    Invisible

    Add to bag
    30A
    32A
    34A
    36A
    30B
    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    + sizes
  • PLUME Bra No. 9 - The Balconette
    $ 69.95
    BOGO 50% Off
    See more
    4.8
    (13 Reviews)
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Add to bag
    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    40DD
    + sizes
  • VERTIGE Bra No. 9 - The Balconette
    $ 41.99 $ 69.95
    See more
    4.7
    (22 Reviews)
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Add to bag
    32B
    34B
    36B
    32C
    34C
    36C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    + sizes

    -40%

  • POUDREE Bra No. 9 - The Balconette
    $ 41.99 $ 69.95
    See more
    5.0
    (3 Reviews)
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Bra No. 9 - The Balconette;${refinementColor}
    Add to bag
    32B
    34B
    36B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    40DD
    + sizes

    -40%

  • ICONIQUE Triangle lace bra
    $ 21.99 $ 44.95
    See more
    4.9
    (21 Reviews)
    Triangle lace bra;${refinementColor}
    Triangle lace bra;${refinementColor}
    Triangle lace bra;${refinementColor}
    Triangle lace bra;${refinementColor}
    Triangle lace bra;${refinementColor}
    Add to bag
    S
    M
    L
    XL
    + sizes

    -51%

  • PLUME Bra No. 2 - The Plunge Push-up Bra
    $ 69.95
    BOGO 50% Off
    See more
    Bra No. 2 - The Plunge Push-up Bra;${refinementColor}
    Bra No. 2 - The Plunge Push-up Bra;${refinementColor}
    Bra No. 2 - The Plunge Push-up Bra;${refinementColor}
    Bra No. 2 - The Plunge Push-up Bra;${refinementColor}
    Bra No. 2 - The Plunge Push-up Bra;${refinementColor}
    Bra No. 2 - The Plunge Push-up Bra;${refinementColor}
    Add to bag
    32B
    34B
    36B
    32C
    34C
    36C
    38C
    + sizes
  • ECLIPSE Bra No. 2 - The Plunge Push-Up Bra
    $ 69.95
    BOGO 50% Off
    Bra No. 2 - The Plunge Push-Up Bra;${refinementColor}
    Bra No. 2 - The Plunge Push-Up Bra;${refinementColor}
    Bra No. 2 - The Plunge Push-Up Bra;${refinementColor}
    Bra No. 2 - The Plunge Push-Up Bra;${refinementColor}
    Bra No. 2 - The Plunge Push-Up Bra;${refinementColor}
    Bra No. 2 - The Plunge Push-Up Bra;${refinementColor}

    New

    Add to bag
    32A
    34A
    36A
    32B
    34B
    36B
    32C
    34C
    36C
    + sizes
  • DAILY SEAMLESS Bralette Bra in Pointelle
    $ 34.95
    BOGO 50% Off
    Bralette Bra in Pointelle;${refinementColor}
    Bralette Bra in Pointelle;${refinementColor}
    Bralette Bra in Pointelle;${refinementColor}
    Bralette Bra in Pointelle;${refinementColor}
    Bralette Bra in Pointelle;${refinementColor}
    Bralette Bra in Pointelle;${refinementColor}
    Bralette Bra in Pointelle;${refinementColor}
    Bralette Bra in Pointelle;${refinementColor}

    Invisible

    Add to bag
    XS
    S
    M
    L
    XL
    + sizes
  • DAILY SEAMLESS Pointelle Bralette
    $ 34.95
    BOGO 50% Off
    4.0
    (1 Reviews)
    Pointelle Bralette;${refinementColor}
    Pointelle Bralette;${refinementColor}
    Pointelle Bralette;${refinementColor}
    Pointelle Bralette;${refinementColor}
    Pointelle Bralette;${refinementColor}
    Pointelle Bralette;${refinementColor}

    Invisible

    Add to bag
    XS
    S
    M
    L
    XL
    + sizes
Discover more

Bras

Our Chic & Elegant Bras

Need a new bra? We help you choose based on your cup size and current trends. Triangle, strapless, push-up, balconette, wireless... there is something for every taste. Discover our collection featuring wireless bras for all sizes. Because you shouldn't have to choose between comfort and elegance, we offer both.

Which bra to choose for my cup size?

To feel at ease, it is essential to choose a model adapted to your body type. Here are a few tips to find your ideal bra:

  • Small busts (cups A and B) : No need for underwiring or specific support. Straps can be thin. For extra volume, you can opt for a women's push-up bra. Small chests can also turn to triangle shapes, strapless bands, or bralettes for even more comfort.

  • Medium busts (cup C) : Anything goes! For example, you might fall for a demi-cup (corbeille) bra that beautifully highlights the natural curve of your breasts.

  • Fuller busts (cup D and up): You need impeccable hold to feel comfortable. Prefer models with wide straps. Contrary to popular belief, you can choose a wireless bra, provided it offers sufficient support.

What types of bras are available in the catalog?

Etam offers a wide range of women's bras. You will find glamorous models (demi-cup, push-up, strapless...) that highlight your chest regardless of size, featuring beautiful transparency and layered materials.

If you prioritize comfort, you will also find happiness among our range of bralettes and wireless bras.

What are the current bra trends?

Currently, we particularly love bronze, gold, and copper tones that give our lingerie a festive feel. You can find, for instance, a beautiful shimmering lace bra model on our site and in-store. We also love small details that make a difference: lacing, cross-back straps, and lace. Regarding shapes, work-from-home has made comfort a priority for all. Triangles, wireless models, and bralettes are leading the pack, but feminine details like lace and push-ups remain staples in the catalog. Note, however, that the most comfortable ranges have gained a "sexy attitude." Don't hesitate to browse Etam's proposals.